Market transparency at the product level
YoY Provenance™ creates transparency around the market movements of individual products and makes deviations from the intended distribution route visible at an early stage.
Market Intelligence
Monitoring of distribution routes
By assigning individual products to distributors and target regions, the intended distribution route is clearly defined. If products repeatedly appear in other markets, these deviations become visible and can be reported automatically.
Targeted measures instead of broad interventions
Based on reliable product data, suspicious products can be flagged, discussions with distribution partners can be conducted, or further measures can be initiated in a targeted manner — without unnecessary escalation.
1. Apply & Connect
Each product is equipped with an intelligent label or sensor and uniquely linked to its digital twin. This creates the foundation for continuous, product-specific condition documentation throughout the entire lifecycle.
2. Capture condition
Sensors automatically capture relevant factors such as temperature, shock, or integrity. At the same time, distribution routes, shipments, and distributors are systematically assigned — without interfering with existing processes.
3. Detect deviations
Each interaction — whether along the supply chain or by the end consumer — updates the digital twin. When defined thresholds or patterns are exceeded, alerts are generated and a reliable basis is created for actions such as quality assessment, marking, or recall.
See YoY Provenance in action!
In a short demo, we show you how each product is digitally secured.