Market transparency at the product level
YoY Provenance™ creates transparency around the market movements of individual products and makes deviations from the intended distribution route visible at an early stage.
Market Intelligence
Market Intelligence
Market Intelligence
When products take their own paths
When products take their own paths
Manufacturers know where their products are delivered. What happens afterward often remains opaque. Products appear in markets they were never intended for. Distribution routes are bypassed, prices are undercut, or regions are mixed. The real risk does not arise from isolated incidents, but from a lack of visibility at the product level.
Manufacturers know where their products are delivered. What happens afterward often remains opaque. Products appear in markets they were never intended for. Distribution routes are bypassed, prices are undercut, or regions are mixed. The real risk does not arise from isolated incidents, but from a lack of visibility at the product level.
Located in France
Located in China
Located in Switzerland
Located in Italy
Located in France
Located in China
Located in Switzerland
Located in Italy
Your benefits
More Transparency. Less Surprises.
Market transparency at the product level creates clarity before risks arise.
Your benefits
More Transparency. Less Surprises.
Market transparency at the product level creates clarity before risks arise.
Your benefits
More Transparency. Less Surprises.
Market transparency at the product level creates clarity before risks arise.
Product-level market transparency
Each interaction with a product provides context such as time and location. This creates a realistic, continuous picture of where products are actually present in the market — not just where they were originally delivered.
Product-level market transparency
Each interaction with a product provides context such as time and location. This creates a realistic, continuous picture of where products are actually present in the market — not just where they were originally delivered.
Real-Time Tracking
Each interaction with a product provides context such as time and location. This creates a realistic, continuous picture of where products are actually present in the market — not just where they were originally delivered.
Monitoring of distribution routes
By assigning individual products to distributors and target regions, the intended distribution route is clearly defined. If products repeatedly appear in other markets, these deviations become visible and can be reported automatically.
Monitoring of distribution routes
By assigning individual products to distributors and target regions, the intended distribution route is clearly defined. If products repeatedly appear in other markets, these deviations become visible and can be reported automatically.
Monitoring of distribution routes
By assigning individual products to distributors and target regions, the intended distribution route is clearly defined. If products repeatedly appear in other markets, these deviations become visible and can be reported automatically.
Targeted measures instead of broad interventions
Based on reliable product data, suspicious products can be flagged, discussions with distribution partners can be conducted, or further measures can be initiated in a targeted manner — without unnecessary escalation.
Targeted measures instead of broad interventions
Based on reliable product data, suspicious products can be flagged, discussions with distribution partners can be conducted, or further measures can be initiated in a targeted manner — without unnecessary escalation.
Targeted measures instead of broad interventions
Based on reliable product data, suspicious products can be flagged, discussions with distribution partners can be conducted, or further measures can be initiated in a targeted manner — without unnecessary escalation.
How it works
How every product becomes verifiable
From filling to interaction — every product remains digitally under your control.
How it works
How every product becomes verifiable
From filling to interaction — every product remains digitally under your control.
How it works
How every product becomes verifiable
From filling to interaction — every product remains digitally under your control.
1. Apply & Connect
Each product is equipped with an intelligent label or sensor and uniquely linked to its digital twin. This creates the foundation for continuous, product-specific condition documentation throughout the entire lifecycle.
1. Apply & Connect
Each product is equipped with an intelligent label or sensor and uniquely linked to its digital twin. This creates the foundation for continuous, product-specific condition documentation throughout the entire lifecycle.
1. Apply & Connect
Each product is equipped with an intelligent label or sensor and uniquely linked to its digital twin. This creates the foundation for continuous, product-specific condition documentation throughout the entire lifecycle.
2. Capture condition
Sensors automatically capture relevant factors such as temperature, shock, or integrity. At the same time, distribution routes, shipments, and distributors are systematically assigned — without interfering with existing processes.
2. Capture condition
Sensors automatically capture relevant factors such as temperature, shock, or integrity. At the same time, distribution routes, shipments, and distributors are systematically assigned — without interfering with existing processes.
2. Capture condition
Sensors automatically capture relevant factors such as temperature, shock, or integrity. At the same time, distribution routes, shipments, and distributors are systematically assigned — without interfering with existing processes.
3. Detect deviations
Each interaction — whether along the supply chain or by the end consumer — updates the digital twin. When defined thresholds or patterns are exceeded, alerts are generated and a reliable basis is created for actions such as quality assessment, marking, or recall.
3. Detect deviations
Each interaction — whether along the supply chain or by the end consumer — updates the digital twin. When defined thresholds or patterns are exceeded, alerts are generated and a reliable basis is created for actions such as quality assessment, marking, or recall.
3. Detect deviations
Each interaction — whether along the supply chain or by the end consumer — updates the digital twin. When defined thresholds or patterns are exceeded, alerts are generated and a reliable basis is created for actions such as quality assessment, marking, or recall.
See YoY Provenance in action!
In a short demo, we show you how each product is digitally secured.